Deals
Jalen Hurts Signs Deal With Keurig Dr Pepper-Backed Energy Drink
- A Shoc investors also include baseball star Aaron Judge
- PepsiCo and others seeking celebrities as competition rises
Jalen Hurts
Photographer: Tim Nwachukwu/Getty ImagesNFL quarterback Jalen Hurts has signed a multiyear deal with Keurig Dr Pepper Inc.-backed energy drink label A Shoc beverages as the industry’s race for star power heats up.
As part of the arrangement, the 24-year-old Philadelphia Eagles star will gain an equity stake in the business and promote the Accelerator brand in advertisements and events. Financial terms of the deal weren’t disclosed.