Anti-LGBTQ Threats in US Drive Danish Firm to Erase Rainbow Logo
- Chr. Hansen says its US employees were feeling unsafe
- Food ingredient maker also says it faced potential boycotts
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Danish food ingredients maker Chr. Hansen Holding A/S has stripped its logo of rainbow colors and removed LGBTQ employees’ stories from its social media sites after saying it received threats in the US.
The decision was a “difficult” one, taken after US employees felt unsafe, Winnie Bugel, head of compliance and corporate affairs, said in comments forwarded by email. The company also was told its products would be boycotted, she said. The story was first reported by the Borsen newspaper.