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Hasbro Brings Back Furby to Capture 90s Nostalgia
- The talking, owl-like Furby toy was a 1990s phenomenon
- Hasbro joins other toymakers in relaunching cult classics
Hasbro Inc. is reintroducing its divisive talking Furby toy after a six-year hiatus, capitalizing on a wave of ‘90s nostalgia to sell the toy to a new generation.
The fuzzy, owl-shaped toy became a cultural phenomenon after its 1998 launch, selling more than 40 million units globally in its first three years. Furby’s new iteration includes 21st century updates like voice activation and follows years of research, Hasbro said in a statement on Thursday.