Google’s Ad Tech in Peril as EU Joins US’s Breakup Bandwagon
- EU’s Vestager cites cooperation with US Department of Justice
- Selloff orders could still be years off amid legal wrangling
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European Union and US antitrust regulators may have gone their separate ways of late. But they can still agree on one thing: the era of Google’s dominance in advertising technology must end.
The European Commission last week joined the Department of Justice in touting a breakup as a viable remedy for the California-based tech giant’s alleged monopoly abuses.