Greener Living

Beyond Meat Wannabes Are Failing as Hype and Money Fade

  • A shakeout in once-hot sector is widening as funding dries up
  • Consolidation could help winners emerge if growth rebounds
A vegetable-based burger patty cooks on a griddle pan.Photographer: Andrey Rudakov/Bloomberg
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Unreal Food ended its pursuit of an eggless egg. Remastered Foods stopped developing vegan bacon. The Meatless Farm halted its plant-based sausages.

The great shakeout in the world’s fake meat sector is here and it’s widening.