Bud Light Seeks Comeback From Controversy With New Campaign

Bud Light’s summer ad campaign highlights backyard barbecues and entertainment, the brand’s latest effort to recapture fans lost during the controversy over marketing that featured a transgender influencer.

“What I’ve heard over the past few weeks is that people want us to get back to what we do best: being the beer of easy enjoyment,” Todd Allen, Bud Light’s marketing vice president, said in a statement. “This new work is really about reaffirming the role that Bud Light plays for our drinkers.”