Pharrell Unveils His Vision for Louis Vuitton on Paris’ Oldest Bridge
The musician, or “creative-at-large” for the brand, brought his friends, his music and a ton of attention to the menswear Spring-Summer collection debut.
Pharrell Williams performs after unveiling his Louis Vuitton Spring-Summer 2024 menswear collection on Paris’ Pont Neuf.
Photographer: Adrienne Surprenant/BloombergPharrell Williams’ first Louis Vuitton show was a star-studded spectacle in Paris that included a performance by Jay-Z, tons of A-list stars, a gospel choir and models in camouflage jackets and boots, all under the gaze of billionaire boss Bernard Arnault.
For his debut show at LVMH’s biggest label, the music star-turned-menswear designer invited close to 1,800 guests. They gathered on Paris’ oldest bridge—located a stone’s throw from the Louis Vuitton headquarters—to discover his take on what men are set to wear in spring and summer next year.