Consumer
Vans, North Face Owner VF Names Bracken Darrell as New CEO
- Darrell comes to VF from top job at Logitech International
- Retailers have been hiring executives from other industries
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VF Corp., owner of the Vans and Supreme brands, named Bracken Darrell as chief executive officer as the company contends with softer sales growth.
Darrell, 60, the former CEO of Logitech International, will take over on July 17, the apparel company said in a statement. Prior to Logitech, Darrell held leadership roles at Procter & Gamble, Whirlpool and General Electric.