Amazon to Overtake Walmart in Beauty, Says Morgan Stanley
- Amazon to make up about 14.5% of the beauty market by 2025
- Ulta, Sephora gaining market share from grocers, pharmacies
Skincare products for sale on the Amazon.com website.
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From books to cloud computing, Amazon.com Inc. has gone on to dominate many segments over the years. Now Morgan Stanley projects that the e-commerce giant will become the biggest player in another space: beauty.
Amazon is set to overtake Walmart Inc. as the biggest US beauty retailer by 2025, analysts led by Simeon Gutman wrote in a research note. Amazon will make up about 14.5% of a market that could hit $180 billion in value by 2025, followed by the Bentonville, Arkansas-based retailer at about 13%.