Saudi Arabia Plans $400 Million Expansion of Burning Man-Born Habitas
The luxury hotel brand is building a multistop journey across the kingdom.
The pool at Habitas AlUla.
Source: Habitas
Saudi Arabia is starting a 1.5 billion riyal ($400 million) fund to expand the free-spirited hospitality brand Habitas across the kingdom as part of its blitz to build a tourism industry from scratch.
The hotel and events company, which has its roots in creating camps at the Burning Man festival in the Nevada desert, plans to have as many as six new properties throughout the kingdom, in addition to two existing ones. The details aren’t finalized, but sites could range from the Red Sea coast to the inland capital of Riyadh. The aim is to attract new international visitors to Saudi Arabia—which first opened to tourists in 2019—as well as locals that haven’t done much domestic traveling.