Hyperdrive
Stellantis to Unveil €25,000 EV in Fight for Mass-Market Buyers
- Citroën brand to start sales of Europe-made e-C3 early 2024
- Carmakers struggle to produce returns on affordable EVs
An employee works on an electric engine assembly line at the Stellantis plant in Tremery, France.
Photographer: Eric Piermont/AFP/Getty ImagesThis article is for subscribers only.
Stellantis NV will start sales of an affordable electric car priced at less than €25,000 ($27,330) early next year, targeting mass-market customers who may otherwise turn to cheaper vehicles from China.
Citroën, one of the carmaker’s 14 brands alongside Jeep and Fiat, will make the e-C3 city car in Slovakia to compete with the Dacia Spring that’s assembled in China and Renault SA’s upcoming Renault 5 EV. The e-C3 will have a driving range of more than 300 kilometers (186 miles) on a single charge.