Google Is Weaving Generative AI Into Online Shopping Features
The technology is designed to help shoppers find the right travel destinations and clothes that better fit their bodies
Sundar Pichai, chief executive officer of Alphabet, is working to add AI to more of the company’s services.
Photographer: David Paul Morris/BloombergGoogle is bringing generative AI technology to shopping, aiming to get a jump on e-commerce sites like Amazon.com Inc.
The Alphabet Inc.-owned company announced features Wednesday aimed at helping people understand how apparel will fit on them, no matter their body size, and added capabilities for finding products using its search and image-recognition technology. Additionally, Google introduced new ways to research travel destinations and map routes using generative AI — technology that can craft text, images or even video from simple prompts.