Europe’s New Favorite Beach Hotspot Needs Workers to Meet Demand
Tourism in Croatia is predicted to hit a record after the country joined the euro and Schengen area. The next challenge is the labor market.
Visitors rock-jumping outside the medieval walls of the Old Town in Dubrovnik.
Photographer: Oliver Bunic/BloombergCroatia’s entry into the euro and the European Union’s free travel area are working out well for the bustling restaurants and souvenir stores in Dubrovnik’s Old Town. Business has rarely been better as more visitors find it easier to access the country and spend money. Officials are already predicting record revenue from tourism.
But success has brought a new headache in the beach hubs along the Adriatic Sea coast and in the capital Zagreb, one that may sound familiar in parts of Western Europe: how to source enough workers to keep up with demand.