Japan’s Sticky Inflation Is Key to a Long-Lasting Bull Market
- Equities on a tear as consumers accept higher prices for goods
- Savers and companies encouraged to put more cash to work
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Japanese food maker Yaokin Corp. shocked generations raised on its Umaibo puffy corn snack last year when it increased its price from 10 yen ($0.07) for the first time in 42 years. Facing an outcry over a 2 yen increase, the company took out advertisements to apologize.
Now it’s a different story: hardly anyone batted an eye when a raft of companies raised prices on thousands of consumer staples, from instant noodles to bottles of soy sauce, at the start of June.