Netflix Added Subscribers After Password Crackdown, Research Firm Says
- Streaming service says 100 million households share passwords
- Cracking down on password sharing could boost company sales
This article is for subscribers only.
Netflix Inc. saw a big bump in new subscribers in the US after it began warning customers that it will limit account sharing, according to a new report from the research firm Antenna.
The streaming TV leader averaged more than 70,000 new customers a day in the four days after it began telling customers they could no longer share passwords on May 23, according to data from Antenna. On two of those days, new sign-ups topped 100,000 in the US.