Apollo’s Private Credit Arm Makes Bigger Push for Europe’s Rich
- Firm launched a private credit fund last month for individuals
- Will add more European banks to sell products in the region
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Apollo Global Management Inc. is tapping more European banks to sell the private credit fund it recently opened to the continent’s affluent individual investors amid a global slump in fundraising.
With asset managers in private markets finding it more challenging to raise money, the potential to allow more individuals to invest in direct lending funds generated much buzz at the SuperReturn International conference in Berlin this week. While retail investors from the ultra wealthy to the meme trader can participate in private markets in the US, Europe’s masses have mostly been kept out of it.