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Formula 1 Targets Las Vegas to Clinch Its Newfound US Popularity

Netflix’s Drive to Survive brought widespread American attention to the elite sport. Now the US is hosting more races than any other nation.

Next in Sports: How Formula One Finally Hooked America

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By Randall Williams

June 8, 2023 at 1:00 PM UTC

With three US races scheduled for 2023—the most of any country—this may be the year Formula 1 discovers whether a hit Netflix series translates into a hardcore American fan base.

Following last month’s Miami Grand Prix, which saw 270,000 people descend on the city’s International Autodrome, the F1 tour’s next US stop is in Austin, Texas, this October.