Google Contract Staff That Helped Train AI Seek To Unionize

A worker group that includes writers and designers wants collective bargaining rights.

Photographer: Marlena Sloss/Bloomberg
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A group of Alphabet Inc. contract workers are launching a unionization campaign, saying they need a greater voice at the company that has tasked them with work on its most high-profile products, including training generative AI answers in Google’s search engine and chatbot.

The workers, who are employed via the vendor Accenture Plc, are seeking to negotiate directly with Alphabet, which they argue is legally also their boss.