Dismal Sales Undercut Carmakers Pushing Hydrogen Fuel Cells

A cutaway model of the Toyota Motor Corp. Mirai fuel cell electric vehicle. 

Photographer: Toru Hanai/Bloomberg
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Toyota Motor Corp. and Hyundai Motor Co. have put their weight behind hydrogen fuel-cell vehicles in the push to reach net zero emissions, but dismal sales suggest customers remain extremely wary.

FCVs accounted for only 0.02% of global passenger vehicle sales last year, according to a report published Thursday by Bloomberg NEF, and making any long-term projections is difficult until they reach 0.1%, or about 80,000 vehicles.