Sports
PGA Golf Merger Is Saudi Arabia’s Biggest Soft Power Win Yet
- Crown Prince MBS overseeing heavy spending across sports
- Saudi Arabia using sports as a tool to achieve multiple aims
The shock merger of the PGA Tour and LIV Golf means Saudi Arabia’s strategy of using vast oil riches to boost its soft power by investing billions in global sports can claim its biggest victory to date.
Until yesterday it had looked a risky bet.