KLM Faces Trial Over Climate Ad Greenwashing Allegations
A KLM plane stands on the tarmac at Schiphol airport in Amsterdam, Netherlands.
Photographer: Jasper Juinen/BloombergThis article is for subscribers only.
KLM will need to defend its ad campaign promoting climate-friendly flying in court over greenwashing allegations after an Amsterdam judge paved the way for a full trial.
The Dutch arm of Air France-KLM’s advertisements “breach EU consumer law standards by creating a false impression that its flights do not contribute to the worsening climate emergency,” environmental campaigners Fossielvrij and Reclame Fossielvrij, who sued the airline, said in a statement on Wednesday.