EU Tells Big Tech to Alert Users About AI’s ‘Dark Sides’
- Regulators want firms to flag so-called deep fake content
- Officials are clamoring to rein in potential harm from AI
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The European Union wants tech companies to warn users about artificial intelligence-generated content that could lead to disinformation, as part of a voluntary code that Twitter Inc. left last month.
While new AI technologies “can be a force for good,” there are “dark sides” with “new risks and the potential for negative consequences for society,” Vera Jourova, a European Commission vice president, told reporters on Monday. “The new technologies raise fresh challenges for the fight against disinformation.”