Sports
Americans Cash In on a Pickleball Obsession
- Major League Pickleball looks to capture nationwide craze
- New courts are popping up from the suburbs to Central Park
Pickleball, once a low-stakes game relegated to retirement villages, is going pro — and its backers are aware their chance might not come again.
Brian Levine, a former partner at Goldman Sachs, is the interim Chief Executive Officer of Major League Pickleball, which launched in 2021 and now has a $5 million prize pool.