Apple Headset Enthusiasm Is Absent on Wall Street
- Expectations muted for first new product category since 2014
- Headset unexciting ‘for those who aren’t gamers,’ Mahoney says
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The prospect of Apple Inc.’s first new product category in nearly a decade could hardly be attracting less of a fanfare on Wall Street.
At a time when investors have been whipped into a frenzy over artificial intelligence, analysts are using words like “modest” and “lackluster” to describe projections for initial sales of a mixed reality headset that the iPhone maker is expected to unveil on June 5.