Taylor Swift Fans Have to Barter, Borrow and Plead to Get Into Her Shows
In the secondary market, buyers still outstrip sellers of the popstar’s concert tickets
Taylor Swift performs on May 20 at Gillette Stadium in Foxborough, Massachusetts.
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For Taylor Swift fans, 52 concerts in massive football stadiums were never going to be enough to satisfy their pent-up demand to watch the superstar perform live for the first time since 2018. Some 14 million people flocked to Ticketmaster in hopes of scoring seats; the majority were unsuccessful.
With Swift’s so-called Eras Tour in full swing, millions of fans have had to learn how barter and secondary markets operate as they continue their quest for tickets using Facebook groups, reseller apps like StubHub and SeatGeek, and Twitter matchmaking accounts.