Consumer
Mars Looks to Make Ice Cream a $1 Billion Global Business
- Vincent tasked with overseeing ice cream business worldwide
- Firm is targeting growth in emering markets including China
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Mars Inc., one of the world’s largest chocolate makers, has tapped US executive Anton Vincent to lead the company’s global ice cream effort and turn the business into a $1 billion brand by 2030.
Vincent, who has been president of Mars Wrigley in North America for four years, has been given the added role with responsibility of expanding a $400 million business that includes frozen versions of its Twix and Snickers chocolate bars.