Microsoft to Add Bing Search to OpenAI’s ChatGPT in Battle With Google

Software giant also plans to watermark the AI content it generates, so users know it’s not human-made

The Bing search engine.Photographer: Gabby Jones/Bloomberg
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Microsoft Corp. is bringing its Bing search engine to OpenAI Inc.’s ChatGPT, further tightening ties with the artificial intelligence startup in a bid to challenge Google.

Bing will be part of the premium ChatGPT Plus service starting Tuesday, Microsoft said, and the search engine will come to the regular version of the chatbot soon. Using Bing lets customers get up-to-the-minute information, whereas ChatGPT has been trained only on data through Sept. 20, 2021.