Comcast Wants to Attract Customers With a New, $20 Cable Bundle
- Now TV is designed to keep pay-TV customers from cord cutting
- Peacock Premium will be included in package at no extra cost
A Comcast Corp. Xfinity store in King Of Prussia, Pennsylvania.
Photographer: Charles Mostoller/BloombergThis article is for subscribers only.
Comcast Corp. is introducing a $20-a-month streaming video package with more than 40 channels, as a cheaper TV service it will bundle with broadband to attract cord cutters.
Starting in the coming weeks, Comcast Xfinity customers can sign on to the Now TV service that offers live channels including A&E, AMC, Hallmark, as well as programs from Warner Bros. Discovery Inc. The programming array doesn’t include ESPN or other sports channels and requires no hardware, the company said.