Fashion
China’s Big-Spending, Picky Youth Are Global Luxury’s Lifeline
- Selective Gen Z shoppers will drive long-term industry growth
- Wealthiest Chinese clients expected to weather economic woes
About two dozen Chinese taste-makers gathered on a recent spring evening in Shanghai for an exclusive showcase hosted by online luxury retailer Mytheresa.com GmbH.
In a red-brick colonial building near the historic Bund district, they wined and dined with stylists and executives as four up-and-coming Chinese designers spoke about the inspiration behind the hand-embroidered dresses and crisply tailored blazers on show. While special events for top-tier clients are common in fashion hubs across the world, what set this one apart was the attendees’ youth, with almost all of them born from 1990 onward.