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Netflix Says It Has 5 Million Users for Its Cheaper Plan With Ads

Netflix Illustrations Ahead Of Earnings Figures — Photographer: Gabby Jones/Bloomberg

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By Lucas Shaw, Gerry Smith, and Christopher Palmeri

May 17, 2023 at 9:48 PM UTC

Updated on

May 17, 2023 at 11:12 PM UTC

This article is for subscribers only.

Netflix Inc. said its new ad-supported subscription plan has attracted 5 million monthly active users, six months after its launch.

The $7-a-month plan, less than half the price of its most popular offering, is aimed at juicing growth in an industry where new streaming customers have been harder to come by, particularly domestically.