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Elon Musk Says Tesla Will Try Advertising
- Ads offer way to reach more potential buyers, Musk tells CNBC
- Tesla CEO says new plan still not a ‘fully formed strategy’
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Tesla Inc. Chief Executive Officer Elon Musk said the electric-car maker will dabble in advertisements, a major shift for the company that’s largely avoided traditional marketing.
“We’ll try a little advertising and see how it goes,” Musk said Tuesday at Tesla’s annual shareholder meeting, in response to an investor’s question.