Greener Living

Why Does Musk Keep Raising and Lowering Tesla Prices? Four Reasons

The maker of the Model 3 and Model Y has a floating-price strategy unique among car companies. It’s being put to the test by rising interest rates and reduced demand.

Musk’s New Vision for Tesla: Low Prices, Fine Margins
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Tesla Inc. has done seemingly nonstop tinkering with its prices this year, moving them lower in dramatic fashion only to occasionally bump them back up. What gives?

Chief Executive Officer Elon Musk has said he’s willing to prioritize growth over profits, a stance that has made some investors wary and irked more than a few customers who bought before the discounts.