Pernod Ricard to Stop Spirit Sales in Russia in New U-Turn
- French distiller had said it would keep exporting to Russia
- Multinationals are struggling to balance ethics with growth
Pernond Ricard, maker of Jameson whiskey, will stop selling in Russia.
Photographer: Aidan CrawleyThis article is for subscribers only.
Pernod Ricard has stopped all spirits exports to Russia again and indicated it will cease activities there in the coming months.
The French spirits group said it would take several months to stop selling in Russia, which represented less than 3% of its sales before the full-scale invasion of Ukraine began.