Elon Musk Picks Linda Yaccarino as Next Twitter CEO

Yaccarino won’t attend industry’s upfront presentation
Elon Musk is stepping into the role of chief technologist

WATCH: Elon Musk says he has hired a new CEO at Twitter and she will be starting in six weeks. Bloomberg’s Ed Ludlow reports.Source: Bloomberg

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By Aisha Counts, Sarah Frier, and Gerry Smith

May 11, 2023 at 8:07 PM UTC

Updated on

May 12, 2023 at 4:14 PM UTC

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NBCUniversal advertising chief Linda Yaccarino is taking the helm at Twitter, where she will confront an exodus of marketers who have left the social-media platform since Elon Musk took over.

“I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk posted in a tweet Friday after NBCUniversal announced her departure. “Looking forward to working with Linda to transform this platform into X, the everything app.” The billionaire said he will become chief technology officer and executive chairman.