Meta Introduces AI Tools to Create Ads and Predict Performance
Signage outside Meta headquarters in Menlo Park, California.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Meta Platforms Inc. is giving marketers artificial intelligence tools to create ads and make them more effective.
The company Thursday introduced the “AI Sandbox” for advertisers to test early versions of features that use artificial intelligence technology. Initially, the tools will generate different text for ads that cater to various audiences, create alternate background images based on the words provided and automatically resize ad images to adjust for changes in platforms, the company said in a blog post. Meta is working with a small group of advertisers to test the tools and said it intends to gradually expand access beginning in July.