BuzzFeed Says Its Readers Spend 40% More Time With AI Quizzes Than Traditional Ones
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BuzzFeed Inc., the online media company reinventing itself after shutting down its news operation last month, said its making progress in its use of artificial intelligence.
Readers spent 40% more time with its quizzes using AI than traditional ones, the company said in an online investor forum Thursday. Under the Influencer, a game built around a chatbot, garners four times as much use as static quizzes.