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Under Armour to Target Women More Than Ever, New CEO Says
Stephanie Linnartz
Photographer: Patrick T. Fallon/AFP/Getty ImagesThis article is for subscribers only.
Under Armour Inc. plans to target women shoppers as its new chief executive officer looks for key areas to grow sales.
“We will go after women harder than this company has ever seen,” CEO Stephanie Linnartz said on a conference call with analysts on Tuesday. “Full stop.”