Pearson Outlines AI Plans After ChatGPT Share Price Jitters
- Education publisher says AI offers ‘positive opportunities’
- Announcement follows 15% drop in shares last Tuesday
This article is for subscribers only.
Education publisher Pearson Plc is outlining how it’s integrating artificial intelligence across its operations a week after its shares fell over fears that AI tools such as ChatGPT will undermine its business.
In an unscheduled stock market statement Tuesday, Pearson’s Chief Executive Officer Andy Bird said the London-based firm would use AI in a range of applications, such as generating quizzes and summaries based on learning materials in its Pearson+ subscription product.