Big Tech
Meta Tests Views-Based Creator Payments to Compete With TikTok
Photographer: Gabby Jones/Bloomberg
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Meta Platforms Inc. is giving Facebook and Instagram creators a way to make money based on how many people view their videos, in a bid to boost the appeal of its content and lure users from rival TikTok.
The company said Tuesday in a statement it’s testing the new payout model with its short-form videos known as Reels, and is a move away from basing earnings solely on ads served to viewers. That should encourage creators to post more entertaining videos, and give users and advertisers more reasons to spend time and money on its apps.