MakeMyTrip Adds AI Voice Chat to Lure More India Travelers
- Booking site is among first Indian firms to tap generative AI
- Company uses Microsoft’s AI technology for the service
Tourists at the Gateway of India in Mumbai, India.
Photographer: Dhiraj Singh/BloombergThis article is for subscribers only.
India’s largest online travel-booking service is rolling out a voice chat service powered by artificial intelligence, becoming the country’s first major company to harness recent advances in generative AI.
MakeMyTrip Ltd. will use Microsoft Corp.’s Azure Open AI technology for the chat, initially available in English and Hindi, the Indian company said in a statement Monday. The voice assistant will appear on the company’s app and the front page of its travel site and is designed to help users book flights and holidays.