Why Airlines Keep Folding in India’s Booming Aviation Market
- Tycoon-owned carriers struggled to crack price-sensitive arena
- Fare wars, costs, falling rupee and engine woes take a toll
This article is for subscribers only.
Go Airlines India Ltd. this week became the latest victim in the battle of the skies over India. It isn’t the first high-profile carrier to fail and it won’t be the last.
Buoyed by an emerging middle class hankering to fly, Indian airlines ordered billions of dollars worth of planes in the past few years, creating a cauldron of competition in what is now the world’s most populous nation. Even before the industry was slammed by the pandemic, the fight for survival was intense.