Bud Light Boycott Took Out 1% of Global Volumes, AB InBev CEO Says
Photographer: Scott W. Grau/Icon Sportswire/Getty Images
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Anheuser-Busch InBev NV Chief Executive Officer Michel Doukeris downplayed the negative impact from the backlash from US political conservatives over a decision to promote Bud Light with a transgender influencer.
Doukeris said the brand’s drop in US sales in the first three weeks of April is about equivalent to 1% of the company’s global volumes, but that it’s too early to comment on the full impact. AB InBev is tripling its media spending on the brand this summer.