Tom Brady-Backed Hero Bread Raises $15 Million in Series B
- Financing round includes Cleveland Avenue and DNS Capital
- Products will also launch in about 2,300 supermarkets
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Hero Bread, a maker of low-carbohydrate bread, tortillas and buns, has raised $15 million in a Series B financing round. It’s also expanding its grocery footprint, with distribution growing to about 2,300 retail stores by the end of the month from just 23.
Investors in the round include former McDonald’s Corp. Chief Executive Officer Don Thompson’s firm, Cleveland Avenue, as well as DNS Capital, Union Grove Venture Partners and the D’Amelio Family Fund by 444 Capital. The total funding for the startup now amounts to $47.5 million. Its backers also include athletes Tom Brady and Kevin Durant.