Ford CEO Sees Leaner, Lower Investment in China’s Auto Market
This article is for subscribers only.
Ford Motor Co. is hitting the brakes in China, the world’s largest auto market, with new plans to scale back investment in order to improve profitability.
“Our strategy going forward in China will change,” Chief Executive Officer Jim Farley told analysts Tuesday in a call on Ford’s surprisingly strong first quarter results. “We’re going to go to a much lower investment, leaner, more focused business in China with higher returns.”