Adidas Hit With Investor Suit Over Broken Ye Partnership
- Investors claim Adidas failed to disclose risks in 2018
- Company kept accepting Ye gear shipments after ending alliance
Adidas in October cut ties with Ye, formerly known as Kanye West, after he unleashed a string of hateful rhetoric.
Photographer: Jonathan Leibson/Getty Images
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Adidas AG was sued by investors who claim the German sports giant knew about risks of its partnership with the rapper known as Ye long before his anti-Semitic comments were made public.
Adidas in October cut ties with Ye, formerly known as Kanye West, after he unleashed a string of hateful rhetoric. Investors claim in a lawsuit, filed Friday in federal court in Oregon, that as early as 2018 senior executives at the company discussed the risks Adidas faced continuing its relationship with the rapper.