Households Are ‘Cash-Stuffing’ to Cope With Cost-of-Living Jump
- TikTok videos, social-media campaign for cash highlight trend
- Cash seen as a way for strapped consumers to add ‘friction’
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In an era of unprecedented access to digital payment methods, cash is making a comeback, courtesy of the swelling cost of living.
A survey commissioned by Credit Karma and conducted by The Harris Poll in March showed 53% of adults in the US and 46% in the UK use cash more now than a year ago. That was 19 and 4 percentage points more, respectively, than respondents who said they don’t use it more. Roughly three in five cash users in both countries said using physical money makes them spend less.