Microsoft’s $69 Billion Deal Tripped Up by Niche Gaming Market

  • Analysts question UK’s logic in opposing Activision takeover
  • UK regulators act to protect future growth of emerging segment

A Microsoft Xbox One video game controller.

Photographer: Michael Ciaglo/Bloomberg
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UK regulators blocked Microsoft Corp.’s $69 billion purchase of Activision Blizzard Inc. over concerns it would harm competition in cloud gaming, a small but growing segment of the industry.

Analysts expressed surprise Wednesday that UK regulators would move to thwart a deal in a nascent field where companies are still finding their footing. Cloud gaming is dwarfed by the larger console-based business.