Watches
Rolex Daytona Prices Outperform After Brand Debuts New Model
- Daytona tops rivals, new Bloomberg Subdial Watch Index shows
- Rolex discontinued old Daytona model with new version
Pre-owned Rolex Daytona watches are outperforming the secondary market and some of the most in-demand timepieces from rivals, according to an index launched Tuesday by Bloomberg and trading platform Subdial.
Prices for the most recent Daytona model have gained 4% since March 27, when Rolex discontinued it and unveiled a new version of the timepiece made famous by actor and racing car enthusiast Paul Newman. This is ahead of the overall market as well as sought-after timepieces from Patek Philippe and Audemars Piguet, the Bloomberg Subdial Watch Index shows.