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Netflix Spain Lost 1 Million Users Last Quarter, Kantar Says
- Decline linked to Netflix’s crackdown on password sharing
- Netflix says dip is temporary, before users get own accounts
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Netflix Inc. lost more than one million users in Spain in the first three months of 2023 according to market research group Kantar, a sign that the streaming giant’s crackdown on password-sharing could face pushback.
In early February, Netflix introduced a €5.99 ($6.57) monthly fee for users in Spain who shared their log-in details with another household and technical measures to detect such sharing. The move was linked to a fall in users of more than a million, two thirds of whom were using someone else’s password, according to Kantar’s research, which is based on surveys of household streaming habits.