The Line Is Blurring Between Remote Workers and Tourists
Economic development has fundamentally changed. Cities that figure out how to make visitors’ and residents’ lives easier are going to have a major competitive advantage.
Tulsa, Oklahoma, has one of the most robust programs to lure remote workers to become residents with incentives. But the approach of paying workers to move isn’t scalable.
Photographer: Davel5957/E+For years, cities, states and regions have been competing to lure corporate headquarters and offices, an arms race of ever-higher tax breaks and infrastructure projects cobbled together to benefit corporate executives and their shareholders. The spectacle of hundreds of American communities bidding against each other for Amazon’s now-paused HQ2 was both the pinnacle and nadir of this genre. But the remote revolution is upending this traditional model of economic development. The last two years of pandemic have accelerated previous trends, shining a spotlight on an alternative to the corporate sweepstakes, one in which cities chase the workers themselves.
With many Americans newly willing to relocate and remote work vastly expanding the playing field of potential locations, smaller cities and regions need to be ready to capture their share of this windfall of migratory talent. While some of tomorrow’s destinations patiently wait for their turn in the sun, others have resorted to gimmicks — such as a $10,000 bonus, or $10,000 and a mountain bicycle, or $10,000 in Bitcoin — with less-than-stellar results.